About Us
Introduction
Altair Media has handled media relations and worked as a PR Agency for several Bollywood Movies, Celebrities, lifestyle, Political, musical and fashion events which has always got maximum coverage in the media.
Movies have been our key domain area and we specializes in promoting movies of various genera and budgets. We have helped several Bollywood movies tie-up with renowned brands to get attraction for their movie releases.
A former entertainment journalist
Ashwani Shukla, and founder of Altair Media was associated with Gemini Studios at the start of his career. During his stint with Gemini Studios, he was heading the content department by supervising various stages of production for entertainment shows to be aired on Geo TV. Ashwani’s first movie project was Gemini Motion Pictures’ children centric flick ‘
Zor Lagaa Ke Haiya’ starring Mithun Chakraborthy and Gulshan Grover. He strategized and organized National Tours in cities like Delhi,
Kolkata to promote the movie along with innovative events like ‘World Earth Day’ and ‘World Water Day’. Later on, he founded Altair Media to streamline his work which was pouring in huge volumes.
Celebrity PR
Our first celebrity client was versatile actor
Boman Irani and it was during this period that Boman got to anchor Bloomberg
UTV’s reality show – The Pitch. We handled Boman’s media image for events like IFFA 2010 and Teachers Awards. Boman was promoted well across various National newspapers with prominent coverage on
front-page. Boman was also seen on various radio stations, electronic channels and online media.
Music composers
Sajid Wajid are also one of our esteemed clients who signed us during
Dabbang and have been working with us till now. We have been successful in promoting their work and getting them due media coverage through profiling, interviews, feature stories, etc. We have also worked with music artists like Richa Sharma, Shamir Tandor, Bapi Tutul and have promoted them extensively on various platforms.
We also manage image of famous celebrity astrologer Larra shah and have held events across cities like delhi, Chandigarh and Bhopal.
We are proud about handling promotional activities for Hollywood actor and writer
Tom Malloy and Producer Brian Ronalds’ visit to India. We have been involved in various activities to create buzz amongst media, helped the duo connect with the
right people in Bollywood and increased their visibility by getting them accurate exposure in 2012.
Brand PR
We have helped several Bollywood movies tie-up with renowned brands to get traction for their movie releases. Planet M tied up with Abhishek Bachchan starrer
Dum Maaro Dum, Metal Toy Launch by Bollywood actor
Shahzn Padamsee, Launch of
Planet M in Pune to name a few.
Globus recentlytied up with movie Raanjhanaa and the lead actors of the movie visited a
Globus store in Ahmedabad to promote their movie. But the biggest of all events was the launch of Marathi News channel
Jai Maharashtra which witnessed several hot shots at the same time. Politicians like Maharashtra
CM Prithviraj Chauhan, NCP chief and Agriculture Minister Sharad Pawar, Home Minister Sushil Kumar Shinde, Union minister Rajiv Shukla, Praful Patel, Narayan Rane, Nitin Gadkari and Bollywood superstars like veteran actor Dharmendra, Salman Khan, Sridevi and Boney Kapoor, Priyanka Chopra,
Suniel Shetty, Mahima Chowdhary, Raveena Tandon, Chitrangda Singh, Riteish Deshmukh, Urmila Matondkar, Om Puri, Jackky Bhagnani, Mallika Sherawat, Javed Akhtar, Mika Singh, Sana Khan, Amruta Patki, singer Mamta Sharma, Shreyas Talpade and Vashu Bhagnani, etc. were present making it a star-studded event. Altair media handled public relations for the channel at national level. We also did Medianet for the same event.
Movies
Movies have been our key domain area and we specialize in promoting movies of various genre and budgets. We have worked as a PR Agency for many films like, Nakkash, One day justice delivered, Coffee with D, Patel ki Punjabi Shadi, Love Shagun, Saankal, Ye hai India and many more.
Events
Altair Media has handled media relations for several Bollywood, lifestyle, musical and fashion events which has always got maximum coverage in the media. ‘
The Times of India - Best of Hollywood book launch with
Celina Jaitley and Shreyas Talpade’, ‘Indian Princes 2011 final round’, ‘
Jenal Kenia YUME launch’,’ Biography Launch of
Ghazal Wizard Ghulam Ali’, One for all, All for One (An event dedicated to Armed forces), Tassel Awards 2019, FBB Colors Femina Miss India 2018, are some of the events handled by us.
Branding & PR for Political Parties
Altair Media is a specialist having tremendous experience in branding political parties on local, state & national levels. Our clients have been promoted well across different types of media like electronic, print, digital, etc. Due to our confidentiality policy, we are not at the liberty to share our client list (Political Parties).